Cross-channel digital marketing, also known as omnichannel digital marketing, is a marketing strategy that combines and integrates multiple digital channels to provide users with a cohesive and unified experience.
The goal of this strategy is to ensure that users have a smooth and continuous experience regardless of the channel or device they use to interact with a brand
By adopting a holistic digital marketing approach, businesses can achieve greater coherence, efficiency, and impact in their marketing efforts, ultimately leading to better business outcomes.
Increase in customer retention
Companies with well-defined omni-channel strategy achieve a 91% higher year-over-year increase in customer retention rate on average compared to organizations without omni-channel programs
Higher purchase rates
Businesses using omnichannel strategies earn 250% higher purchase rates compared to single-channel marketing
Customers
9 in 10 customers expect consistent interactions across channels
Social Media Management
Management of social media platfroms like Facebook, Instagram, LinkedIn, Tik Tok. Posts creation and paid ads strategy and optimization.
Google Ads
Promote your Business to people that search on Google using specific key-words.
SEO
Make your website appear higher on Google Search Results organically.
Email Marketing
Engage with your clients sending them regularly personalized emails.
When your business is being promoted through many channels you can establish a complete and stable digital presence. Each digital channel helps and feeds the others creating a constant flow of data and content.
Every month, we will deliver you the plan and the strategy that we are going to follow so you can keep up with our work. Also, at the end of every month we will privide you with a full report of our complete tasks and of the progress of the ads.
It depends on every channel, but all kind of digital ads is preferable to run continously. For example, SEO needs at least 5 months to have obvious results, while Google and Meta Ads will begin to bring profil during the first 3 months. Time is important for every channel since as longer as a business exists on the digital world, the results of the advertising keep getting better.
Yes, of course! If it’s the first time that your business runs digital ads or if you wish to dedicate more budget on one channel, you can begin using one service first and then add more.