Advertising through Google Ads is an advertising service offered by Google that allows businesses to display their ads to users who search for specific keywords or visit websites related to their product or service.
It is one of the most popular digital marketing tools because of the effectiveness and targeting capability it offers.
Why do you need Google Ads?
Google Ads is a powerful online advertising platform that can provide numerous benefits for businesses and individuals.
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Businesses that run Google Ads
65% of small and medium businesses run campaigns on Google Ads
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Searches on Google
More than 80% of online searches happen on Google
Users that click on Ads
7 in 10 users click on ads when they search for something in Google
What's included?
Search Campaigns
Help increase sales, leads or website traffic by showing your business to people who are actively searching on Google for the products or services you offer.
Video Campaigns
Increase your brand awareness, re-target previous viewers of your ads, and reach potential customers as they watch or search for videos on YouTube.
Shopping Campaigns
Increase your purchases through Google Merchant using Shopping Campaigns
Display Campaigns
Build awareness and engagement with memorable and visually appealing ads that reach your audience when they’re online, checking Gmail, or using mobile apps.
App Campaigns
Reach users who are interested in apps like yours to increase installs, or choose to re-engage existing users to increase in-app actions.
Think this applies to you? We can help you in 4 easy steps.
STEP 1
Set Up
First things first! We create the account, link it to Google Analytics and set up billing information. Together we define campaign goals and types, based on your specific needs. We then set up ad groups, select target keywords, configure audience targeting, and determine bidding strategies to optimize ad performance.
STEP 2
Content Creation
We strategically create all of the content for your campaigns, tailored to the specific objectives of your business. We develop compelling ad assets, engaging copywriting, visually appealing banners, and dynamic video ads.
STEP 3
Campaigns Launch
All set for the right audience and the right time! We now activate the fully configured ad campaigns across search, display, and video networks. Next step is scheduling the campaigns, setting bid strategies, monitoring initial ad performance, and ensuring that targeting settings, budgets, and tracking parameters are correctly implemented.
STEP 4
Monthly Report
Every month we provide a comprehensive analysis of campaign key metrics performance. We assess the effectiveness of your advertising strategy and make informed decisions to enhance future campaigns.
Learn more about the Service
Download the presentation and learn more about the pricing
FAQ's
How do you determine the right keywords for my Google Ads campaigns?
We conduct in-depth keyword research to identify the most relevant and high-performing search terms for your business. This includes analyzing search volume, competition, and user intent to ensure your ads reach the right audience and drive quality traffic.
What types of Google Ads campaigns do you manage
We manage three main categories of Google Ads campaigns, including Search Ads, Display Ads and Video Ads (YouTube).
How do you optimize campaigns to improve performance?
We perform monthly monitoring and analysis of campaign data, making adjustments to keywords, ad copy, bidding strategies, and targeting settings. Our goal is to improve click-through rates, lower costs per click, and increase conversions, ensuring a high return on investment.
How do you handle budget management and allocation?
We set a budget that aligns with your goals and provides the best possible return. We allocate the budget strategically across different campaigns and ad groups, adjusting as needed based on performance and market trends.
What kind of reporting and communication can I expect?
We provide monthly, detailed reports that track key performance metrics such as clicks, impressions, conversion rates, and return on ad spend (ROAS). Additionally, we offer ongoing communication, to discuss results, insights, and any necessary adjustments.
Why is it important to act quickly?
Google Ads is a versatile and powerful tool that can help you achieve a variety of marketing goals, from increasing brand awareness to driving sales.
- Its ability to provide immediate results, precise targeting, and measurable ROI makes it an essential component of a well-rounded digital marketing strategy.
Get in touch today to see how we can help you.
Antonia Mposnou
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