SEO (Search Engine Optimization) is the process of optimizing a website to rank higher in the search results of search engines such as Google, Bing, and others.
The main goal of SEO is to increase the visibility of a website by bringing in more organic (non-paid) traffic from search engines.
Social media marketing is essential for businesses and organizations in today’s digital landscape for several reasons.
All Generated Website Traffic
68% of all generated website traffic is sourced from both organic and paid search
Higher Click Through Rate
Posts that contain target keywords or similar terms in the URL have a 45% higher click-through rate compared to those that don’t
Businesses
50% of businesses agree that organic search has the best ROI out of all the other marketing channels
On -page SEO
Optimizing the internal elements of a website, such as content, keywords, metatags, website structure and internal linking of pages
Off-page SEO
Activities outside the website, such as creating links (backlinks) from other websites, which increases the credibility and authority of the page
Technical SEO
Content SEO
While PPC ads let you reach customers more immediately and customize your campaign on the fly, SEO is an important tool for successful online marketing because it gives your business the best chance of being found, even if the optimization process takes a while to get right.
SEO is a long-term strategy, and it typically takes several months to start seeing significant improvements in rankings and traffic. However, in Algoria we provide regular updates and reports to show progress, and we continually adjust our strategy to accelerate results where possible.
We track a variety of key performance indicators (KPIs) including organic traffic, keyword rankings, conversion rates, bounce rates, and user engagement metrics.